Magazine Distributed Via Water Bottles

ilove_mag.jpg

Boing Boing points to a story about a college student whose idea of placing a magazine in a removable label of bottles has gone into production. The student, Joanna Wojtalik came up with the idea to bypass traditional distribution channels and formed ModernMedia Concepts to bring her idea to life. The company's first magazine, iLove will be female focused and affixed to bottles of water sold in convenience stores, grocery stores and gas stationsaus throughout Australia.

by Steve Hall    Feb-20-06   Click to Comment   
Topic: Magazine, Point of Purchase, Publishing   

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Comments



Comments

I don't think this is such a good idea. I've seen it, the content is celebrity gossip. Drivel.
What happens when you have had the bottle on shelf for a month (granted I don't know how fast shelf turnover is)?

I think tailoring this for events would be a much better idea.

Posted by: Wisey on February 20, 2006 5:36 PM

Wait, I thought print was dead. Thatís what they told me when I came in here. Which is it? Dead? Not dead? Iím gonna need confirmation on this.

Posted by: makethelogobigger on February 20, 2006 11:05 PM

print deserves to live a long healthy life in the form of book covers, journals, invitations and business communication, (to name a few!) not Lilliputian trash talk.

one would go crosseyed reading a magazine this small...

Posted by: saira on February 21, 2006 5:06 PM

I was in a convenience store this morning and out of curiosity asked the dude behind the counter how they were selling. He showed me a huge stash of unsold 'old news' bottles from the week before. Distribution nightmare. I agree, not sure the weekly celeb gossip rag angle is the way to go. Something collectable might be interesting though. Sports stars/teams biogs etc, or perhaps movie promo tie ins. Events definitely though.

Posted by: matt on February 21, 2006 11:51 PM

Really? iLove it! i was in a convenience store today looking for the next volume - they have only released one volume - one volume is made up of four issues - and was told they were selling like hot cakes. the guy was expecting the next volume this week!

Posted by: sarah-jane on February 27, 2006 12:28 AM

Rest assured folks, the magazine is no longer. But the bogus website is still up and running, featuring stories and gossip from a year back. If you write to any of the "staff" for feedback, nobody responds, the only purpose of the website is to trick would-be buyers into believing that the magazine still exists. Consumers are not that stupid! Any clever marketer would know this...

Posted by: Jane on May 24, 2007 3:04 AM

Rest assured folks, the magazine is no longer. But the bogus website is still up and running, featuring stories and gossip from a year back. If you write to any of the "staff" for feedback, nobody responds, the only purpose of the website is to trick would-be buyers into believing that the magazine still exists. Consumers are not that stupid! Any clever marketer would know this...

Posted by: Jane Bryant on May 24, 2007 3:05 AM




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