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Moving Billboard, Stationary Sticker Demonstrate Easy Money Transfer

money_transfer.jpg

For its Portugal client Credito Agricola, Leo Burnett Lisboa made interesting use of a moving billboard to promote the client's online money transfer service. The board alternates between images of a woman in Italy and a man in Paris but an image of a money transfer receipt remains immovable, glued to the front of the board, illustrating how easy it is to transfer money. See it in action here.

Written by Steve Hall    Comments (1)     File: Good, Outdoor     Feb-23-06  

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Comments

It's a very good campaign.
Greetings from Portugal!

Posted by: Gotinha on March 2, 2006 12:07 PM

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