Moving Billboard, Stationary Sticker Demonstrate Easy Money Transfer

For its Portugal client Credito Agricola, Leo Burnett Lisboa made interesting use of a moving billboard to promote the client's online money transfer service. The board alternates between images of a woman in Italy and a man in Paris but an image of a money transfer receipt remains immovable, glued to the front of the board, illustrating how easy it is to transfer money. See it in action here.

Written by Steve Hall    Comments (1)     File: Good, Outdoor     Feb-23-06