Comments

This campaign has been in the back of the New Yorker as a 1-column small space ad for a few months. Nice to see them expanding their dry crack message into outdoor.

It's something about foundations apparently

It's actually the log and mascot for a franchise business that "fills cracks in concrete in basements"
http://thecrackteam.com/

The happy crack logo is now responsable for a significant portion of their revenue through selling T-shirts. Really good article about it on the wall st journal:
http://www.startupjournal.com/columnists/enterprise/20051024-bounds.html

This is, without a doubt, one of the dimmest campaigns ever. The goddamned guy actually stalked me and sent over a bunch of happy crack t-shirts and hats when i spoke in St Louis last year. You wanna see UGLY merchandise, they've got it.

Post a comment

Name:

Email Address:
(Will not display on site. Used for "Send me an email" option below)

URL:
Remember Me? Yes No
Comments: (HTML tags OK for style. URLs will auto-convert to links)

Send me an e-mail if anyone adds comments to this story

Please click Post only once. Your comment will appear in less than a minute.