Nike Film Series Leads Up to Football World Cup
To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement. In the first video, Cantona says "we've let liars and cheaters make a fool of the game" and that he is here to "remind the world that this game is about skill, heart, honor, joy, team spirit." He urges us to make the game beautiful again. As football-clueless Americans, we never would have know the game had a problem in the first place so we'll take his word for it.
Future videos will also feature Cantona along with other current footballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi & Saatchi, who handle work for Nike in Brazil, created the site.