Pherotones Slaps Campaign All Over Gawker

Perhaps we're just noticing it or perhaps it just occurred but those silly folks over at Pherotones have, apparently, kicked off a roadblock buy on Gawker, slapping their ad banners all over the front page of the gossip site. McKinney Silver is behind the campaign and some have opined it may have to do with their client Qwest or maybe Tom Cruise has just them to create an offshoot of Scientology. (Bertram, that's a joke)