Progresso Launches Soup Opera

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To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It's done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.

by Steve Hall    Feb- 4-06   Click to Comment   
Topic: Online, Promotions   

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