Saatchi copies Saatchi? :: AdLand ad-rag.com :: by the adgrunts for the adgrunts advertising blog commercial archive
Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.