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Saatchi & Saatchi Ads Eight Years Apart But Very Similar

sunny_verb.jpg

Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.

Written by Steve Hall    Comments (3)     File: Bad, Commercials, Strange     Feb-14-06  

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Comments

it's too bad the idea was stolen b/c it's the coolest verb spot I've seen. I wonder if the team that produced this spot is the same that worked on the sunny d(eception) spot in london...would it still be stealing, or just recycling...and unoriginal?

also, I used to work on verb at saatchi and I can't believe that this spot got cleared by legal. kids could get hurt if they start playing with the sun.


Posted by: h^gs on February 14, 2006 12:52 PM

What a bunch of hacks. It wasn't a good idea the first time. I used to work at Saatchi NY and the place is a black hole for good ideas. It's where mediocre creatives go to die.

Posted by: VoiceOfReason on February 14, 2006 03:46 PM

VoiceOfReason is a wise man. This thing didn't work the first time and it's not going to work this trip, and by the way a name change is not going to help it.

Posted by: Roy Coffman on June 11, 2006 05:34 PM

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