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Small Hardware Store Takes On Home Depot With Quirky POP Campaign

Pfaus3_small.jpg

Never let it be said that only Home Depot can have all the fun when it comes to home improvement. Pfau's Hardware in West Hartford, CT thinks it's got the goods as well and isn't afraid to say so in a POP campaign. The best of the four posters, created by Avon, CT-based Adams & Knight Advertising, reads, "Nobody will ever reminisce about going to a massive home improvement center with Dad on a Saturday morning." See all four posters here.

Written by Steve Hall    Comments (3)     File: Good, Point of Purchase     Feb-15-06  

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Comments

That's just adorable. Great ads.

Posted by: Bjorn Tipling on February 15, 2006 03:33 PM

Me like.

Posted by: CAs on February 15, 2006 04:24 PM

That agency does some good - and underappreciated - work here in New England.

Posted by: Bob on February 16, 2006 09:16 AM

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