The Best Super Bowl Ad Wasn't Even An Ad

Lost_logo.jpg

While we watched the Super Bowl, we marveled at the promotions for ABC's Lost, particularly, as Adrants reader Terry Heaton so thankfully reminded us this morning, the "Addicted to Lost" version set to the tune of eighties icon Robert Palmer's "Addicted to Love" which showed Palmer and his eighties girls on the TV where Jack and Locke watched that creepy video at the end of last season. Perhaps, it's because we already watch Lost, we liked the promos so much or, perhaps, it's because they were just really good.

by Steve Hall    Feb- 6-06   Click to Comment   
Topic: Commercials, Good, Promotions, Super Bowl 2006, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Thanks, Steve. ABC has a 3-minute version available.

http://abc.go.com/fsp/index.html?channel=SuperBowlPromos&clip=102942

Posted by: Terry Heaton on February 6, 2006 12:32 PM

I think it's borderline gimmicky and takes the edge off the show a little too much. Never saw a song and dance with X-Files. When shows still relatively early in their run start believing their own hype, bad things man. Bad things.

Posted by: makethelogobigger [TypeKey Profile Page] on February 6, 2006 11:47 PM

makethelogobigger,

You must lighten up a little. True the X-files never did this type of thing, but it was never as good as LOST is.

"Oh Moulder, I don't believe there is anything paranormal about this case."
"Scully, this is our 100th episode. The same thing happened last week and will happen again next. When will you get it?"

Anyway, I liked "Addicted to Lost"

Live long and prosper.

Zulu

Posted by: zulu on February 7, 2006 1:25 PM

makethelogobigger,

You must lighten up a little. True the X-files never did this type of thing, but it was never as good as LOST is.

"Oh Moulder, I don't believe there is anything paranormal about this case."
"Scully, this is our 100th episode. The same thing happened last week and will happen again next. When will you get it?"

Anyway, I liked "Addicted to Lost"

Live long and prosper.

Zulu

Posted by: zulu on February 7, 2006 1:27 PM

zulu, you’re right, X-Files was never as good. It was better.

;-p

I'm very light. A promo is one thing, but when you start changing scenes from a suspense-driven and serious show into whimsical ones, I think you lose something and it becomes an intro for the Oscars. I expected to see Billy Crystal at some point even.

The Monk :30 spots on USA demonstrate how to promote a show with spots that are right in line with the tone of the show.

So to the promos for Grey's Anatomy, which didn't wander from the show’s theme in its SB trailers.

Posted by: makethelogobigger on February 7, 2006 2:16 PM

Are you kidding me? This spot hit a solid 10 on the cheese-o-meter.

Posted by: mytwocents on February 7, 2006 2:51 PM

nope, disagree. this was indeed the best spot.

i like lost, and i don't think there is a thing wrong with having a little fun. i mean come ON, you take yourself too seriously to think that mocking the tone of a total wacked-out fantasy program is a bad move.

time to lift up the shades, there is reality outside the trek convention.

it reminded me of some of the whimsy in the film adaption of stephen king's novel christine. played lots of funny music while the car was, um, killing people.

Posted by: dave on February 7, 2006 4:11 PM

I love Lost and thought "Addicted to Lost" made light of some seriously good television. In other words, I thought it was dumb.

Posted by: Mo P on February 7, 2006 4:19 PM

And now it's the best spot? Wow. Now who's smoking what here. I don't take myself too seriously. Is every comment now on every forum article supposed to be "Great spot, I loved it!‘?

In Christine, that evil humor whimsy thing was a thread running throughout. Not the same thing in the case of Lost, sorry.

;-)

Posted by: makethelogobigger on February 7, 2006 4:24 PM




Stanton Optical


Featured FREE Resource: