Importance of Basing Your Marketing Decisions on Data

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Data plays a significant role in strategizing your way forward as a marketer or a business. No matter how small or big your business is or what industry you are in, data is influencing your decisions, impacting your marketing strategy, and how you operate your business.

In the present day scenario, if you don't know what your customers want, then your chances of success are extremely low. And there is no excuse for not using data to your advantage. There is a wide variety of tools available that allows you to capture a range of data at different stages in your marketing campaigns. Today, nobody practices mass and untargeted broadcasting. The advancement in digital techniques has brought in an extensive reach with precise targeting accuracy.

Data-driven decision-making involves collecting data based on key performance indicators (KPIs) or measurable goals, evaluating facts and patterns from these insights, and utilizing them for developing activities and strategies that benefit your organization in a number of areas.

Basing your marketing decisions on data allows you to work on your key business goals by leveraging analyzed and verified data instead of just trying to push buttons in the dark.

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by Steve Hall    Jul-25-20    
Topic: Tools



How Can You Design A Brand Identity For People to Like You Instantly?

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There is more to a business than the product or services it sells. Instead, people pay, sometimes even a premium, for the brand experience.

Ask any iPhone user, and they will tell you that owning an iPhone isn't just about benefiting from its functional features. In fact, it is about being part of the Apple community and the prestige that comes with it.

Such companies have managed to leave a mark with their target audience by developing a sound brand identity.

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by Steve Hall    Jul-25-20    
Topic: Brands



10 Best Android Apps for Marketing Managers

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The world is forever changing, with more and more companies moving towards establishing an online presence. So how do marketing managers stay updated and maintain their projects? Fortunately, most people in the industry are likely to have access to a mobile device. It can help you stay in control after ScanTeam gives you the initial boost.

Today, you'll learn about 10 of the best marketing apps for Android that you should download to keep you ahead of the rest. Over and above these apps, you should have the relevant social media apps (Facebook, LinkedIn, Twitter, etc.) downloaded.

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by Steve Hall    Jul-20-20    
Topic: Tools



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The Impact Of Marketing Content On Your Mailing List

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'Content is king' is a popular marketing buzzword that becomes more relevant as consumers become more demanding and tech-savvy. It demands that businesses improve their marketing style to attract, engage, and turn their prospective customers to real customers.

Content remains the most efficient platform for businesses to connect with their audience, improve their brand awareness, expose your brand's jurisdiction, and grow trust.

According to an Experian Marketing Services research conducted in 2014, email marketing was the second most significant driver of traffic (8.15 percent) to a retail website during thanksgiving and black Friday sales. The research showed that internet search (41 percent) was used by customers looking for fair deals, followed by email marketing reach and social media, respectively.

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by Steve Hall    Jul-20-20    
Topic: Publishing



How To Create A Perfect Personal Freelance Brand

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Freelancer's personal brand ... This idea raises more questions than answers. And in fact, even if you are not doing anything but working with your customers in standard mode, your brand is already being formed and is developing. However, you can always make the decision to improve the perception of you by your potential clients and invest a little time, effort, and sometimes even money in developing your brand as a freelancer. In this article, we will give you some basic tips.

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by Steve Hall    Jul- 8-20    
Topic: Brands



How Artificial Intelligence is Changing the Graphic Design Industry

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The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely.

Today, AI is dominating several industries and it's often linked to the future of technology.
It has been displayed as a way to reconstruct the world to make it a better place to live for humans.

Presently, graphic design has become an integrated part of every industry. However, advancements in technology, the graphic design industry relies more on computers, and artificial intelligence applications.

Whether to create a logo or website design, businesses are now replacing graphic designers with AI applications. While the technology and software firms embrace AIs with open arms, traditional sectors are a bit slow to adopt it.

Artificial intelligence holds great potential for the graphic design industry. However, to make it happen, the myths and hype about it need to be deciphered.

In this post, we are going to see how Artificial Intelligence is changing the graphic design industry.

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by Steve Hall    Jun-26-20    
Topic: Trends and Culture



7 Effective Tips On How To Prepare For Teaching Online

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As we move forward with all the events going on and new barriers popping up, it is important that we find ways to adapt. Every profession that is still in active operation has had to find ways around this so-called "new normal". But there's one profession that, by far, has the highest responsibility in adequately preparing: teachers. Teaching requires grabbing the attention of an individual or a group of individuals. With our current situation, most teachers have to do this online. That, in and of itself, may seem like a daunting task, especially for teachers that have been teaching face to face for years. If you're in the position to have to teach online, and you're relatively new to the concept, here are 7 effective tips on how to prepare.

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by Steve Hall    Jun-18-20    
Topic: Tools



A Ridiculously Easy Guide to Writing (and Selling) an eBook

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"I want to write a book."

How many times have you heard this phrase? Forget it! How many times have you said it either to yourself or someone else?

If you look around, you'll find many people who want to write a book at some point in their lives. Still, only a few are able to do it.

Ever wondered why?

It's one thing to come up with an idea and another thing to convert it into a compelling eBook that's hard to put down. Many novice writers get carried away with the flow of ideas, while others lose their way in trying to create a perfect draft in the very first attempt. Writing an eBook is a long and complex process, but it doesn't have to be a daunting one (as it's generally considered).

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by Steve Hall    Jun-15-20    
Topic: Publishing



The Importance of Your Website's SEO Rankings

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There are over 3.5 billion searches daily on Google and each of those searches can have millions of results. Unfortunately, only a handful of results are visible to the user and the rest are virtually non-existent because they're on the second page of the result's page. The odds of a user to click on the site at the bottom of the first page is 100 to one and that increases exponentially for those sites that are in the subsequent pages. The job of the search engine is to show to the user the most relevant, useful, and well-recognized contents among the multitude of websites on the internet. This is where SEO comes in, it helps you make your website and its contents rise above the myriad and place it at the top of the result's first page.

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by Steve Hall    Jun-12-20    
Topic: Online



How to Find New Clients as a Freelancer

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If you have ever felt that your life needs a bit more excitement and that you cannot stand your regular nine to five job anymore, then you have probably given freelancing some thought. It is one of the most satisfying areas of work where you can find yourself. You just need to find your niche and start applying for jobs.

To get into the game, you'll need an updated resume with all your relevant skills. However, when you are new to freelancing, you'll want to find a regular flow of new customers. Here are a couple of ideas on how to keep your job flow steady.

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by Steve Hall    May-20-20    
Topic: Opinion



7 Fashion Brand Logos Design Ideas and Tips

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The logo is essential. Designing them can be difficult, but they are vital to any business and the cornerstone of a good company or personal brand. You want the logo to explain what your brand or company do, why it does it and how it does it. Social publications, presentation materials, marketing materials, business cards, etc. need a logo to represent your brand or business. But creating small graphics can be a difficult task, right?

There is no good logo made in heaven. If so, and if it rains downs all the novice designers sitting there scratching their heads trying to figure out how to make a good logo, that would be great. But this is not a way to create a good logo. If you don't know the design and want to create a company, product or organization logo, this blog post presents what a good logo design looks like, how to make a logo and how to share it. It also helps you use logo design techniques to speed up the logo creation process.

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by Steve Hall    May-20-20    
Topic: Brands



5 Marketing Strategies To Save Your Business From The Corona Crisis

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The economy as we know it no longer exists. The COVID-19 pandemic has struck almost every industry worldwide and made us all think about the future of the business. Airline companies, retail stores, travel agencies, oil manufacturers, insurance firms, and many other businesses are on the verge of collapse.

Other niches are still alive and kicking, but they are also struggling to make ends meet. If your business is suffering the consequences of COVID-19, the only thing you can do is to design a perfect marketing strategy and hope it can keep your head above water long enough.

You probably use a lot of marketing techniques already, but it's necessary to focus on fundamental principles at the moment. We made a list of the basic tactics, so keep reading to see the top five marketing strategies that can save your business from the corona crisis.


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by Steve Hall    May-12-20    
Topic: Brands



How to Use Webinars to Scale Your Business During the Covid-19 Crisis

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If you're a business owner, you might be facing tough times. As more and more people are staying at home due to the COVID-19 crisis, you're probably losing customers. You may even have been forced to indefinitely close your premises or pause trading.

But even if this is the case, there are things you can do to keep your business flourishing at this time. Thanks to the internet, you can continue to reach people wherever they are, generating leads and acquiring customers for your business.

In this article, I'll teach you how to use webinars to scale your business in the era of COVID-19. But first let's ask: why should we be using webinars?

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by Steve Hall    May-12-20    
Topic: Online



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