We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.
To promote AxeFantasy, Lowe Dubai created the Axe Mmmousepad which has a bit of fun playing off the desires of men when in the presence of a short skirt. The mouse pad was placed in Internet cafes across the UAE hoping to reach young men. Once a guy puts his hand up the skirt, he discovers his Axe Fantasy. Precitably, many of the mouse pads where stolen from the cafes, perhaps for a bit of private enjoyment.
Sandeep Fernandes of Lowe Dubai tells us the effort drove over 3000 unique visitors to AxeFantasy and generated 115,000 page views during the month-long launch campaign. We're guessing these are UAE numbers since these sorts of numbers would occur in less than day for a campaign launched in the U.S. or the U.K. All the same, we like the approach. It definitely grabs attention and peaks interest. See additional images of the promotion here.
Idea Grove points us to an interesting little ad clip for Salt lake City, Utah gun shop Totally Awesome Guns & Range which has garnered 53,000 views on Flurl as of March 5. The video poses as a bad horror movie trailer and humorously closes with "A horror movie doesn't have to last two hours as long as you have a quality firearm." While humorous, this one's sure to get anti-gun folk up in arms...wait...not arms....they don't do arms. But they'll definitely be pissed. Watch it here.