Completely misunderstanding current culture, NBC, after forcing YouTube to remove several Saturday Night Live clips, has re-released on NBC.com the very same clips it said should not have been freely distributed. Explaining the twisted brilliance of the move, NBC VP of Interactive Stephen Andrade said, "We were concerned about building their corporation instead of ours since it's our video. We would like to make it as easy for people to share as we can, so we're trying to provide as many tools as we can to do that." Gee, if we were NBC.com, we'd be more than happy for YouTube and everyone else to suffer the bandwidth and infrastructure costs to freely publicize our content.
Publicis Dialog has created an Alien Film Competition for HP that lets' people upload a photo that will appear in a canned video. It's supposed to be funny but after watching tha same video over and over with a bunch or irrelevant baby and animal pictures inserted, we tired of the whole thing. But, for those who persevere and are chosen as having created the funniest video by simply slapping an image in a canned video, HP will award a Photosmart printer.
Following Time Magazine's lead, Nationwide Insurance is doing the consumer-generated Times Square billboard thing. Visitors to the Life Comes At You Fast site can submit a "moment" that somehow relates to the whole Life Comes At You Fast thing and, if accepted, it will appear on Natonwide's Time Square billboard. TM Advertising did the work.
We suppose there's a vanity play here and we're sure we're jaded by years of this stuff but...oh screw it...we were going to complain but whet the hell. People love to see their own faces in public places. We're just not the stand behind the GMA camera and wave like an idiot sort of guy.
While we don't profess to know all the details behind the 1989 Tiananmen Square incident, an ad for men's fashion brand Oliver Sweeney has used imagery from a day during the incident in its current ad campaign which has stirred complaint. It shows a man standing in front of a tank, just as in the famous Tiananmen Square photo, dressed in Oliver Sweeney garb.
In response to complaints today, Oliver Sweeney has removed the image from its stores as well as from its website and apologized for the controversy it caused.
With the full disclosure that ad:tech advertises on this site, we thought we'd remind you the San Francisco show is coming up and will be held April 26-28 at the Moscone center. If you work in advertising, you already know it's the biggest online marketing conference around and a good excuse to attend a slew of mid-week parties. If you want to go and you sign up before March 25 with the discount code ATSF4B, you can get 20 percent off the early bird price of $995 for a full conference pass. We make no money by telling you this. We just thought you'd like to know.
In the meantime, ad:tech is hosting a series of one day shows in ten cities around the country called IMPACT. Basically, it brings the big show to your back yard. Check it out here. If you decide to go, use the discount code AR2006.
Pastor Scott Hodge was walking down Chicago's Michigan Avenue yesterday and spotted this unique window dressing promoting Apple's new iPod Hi-Fi. Aside from the fact, the whole things just a really fancy speaker, the execution is most certainly attention getting and speaks well to the proverbial window-breaking qualities of proverbially kick ass sound systems. Check out the full sized images here.
It's All Advertising points to an Epica award winning ad for Evian which forces you to wait an excruciating two and a half minutes listening to kids sing Queen's "We Will Rock You" while water children travel across your screen toward the holy grail that is Evian. OK, perhaps "force" is the wrong word but while watching, we couldn't help uttering, "What the fuck is this? Hurry up. We've got other shit to do!" OK, that's heavy-handed too. Sorry. It won an award after all so it must be good.
Screw all those shows that try to make us believe do-it-yourself home repair is easy. To promote Discovery Channel Canada's new show Canada's Worst Handyman, a reality show that follows group of really bad do-it-yourselfers as they attempt to do minor home repairs, Fuel Industries and Karbon Arc created a microsite that let's anyone virtually screw up home repair. There's a chainsaw and a nail gun which, as you can imagine, easily do serious damage.