Scion Launches Fashion Brand

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That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.

The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.

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by Steve Hall    Mar-14-06    
Topic: Brands, Celebrity, Events, Specialty



Baseball Greats Featured in Sports Memorabilia Shop Campaign

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For its client Heroes of the Game, an Avon, CT sports memorabilia shop, Adam $ Knight Adveetising created a series of posters focusing on baseball greats such as Ted Williams, Don Zimmer, Willie Mays, Earl Torgenson and Mickey Mantle, The posters will be placed in-store as well as at card shoes. A series of print ads is planned as well. Take a look at the campaign here.

by Steve Hall    Mar-14-06    
Topic: Campaigns, Magazine, Point of Purchase, Poster



USA Creates MySpace-Like Site For Viewers

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If something can attract 60 million to it, there must be something goo about it. We;re thinking that's the thinking behind the USA Network's launch of ShowUsYourCharacter, a site that features character from USA shows but also mimics the social community aspects of MySpace and other similar operations. On ShowUsYourCharacter, visitors can dig deep into the profiles of their favorite characters and then set up a profile of their own to highlight their uniqueness.

While the site is about creating a community, the network is also hoping to collect and identify profiles of unique individuals who, upon submitting a video and statement, will be selected as winners with the Grand Prize winner appearing in an on-air USA campaign. With Tagworld, Facebook, MySpace, Orkut, LinkedIn, Friendster and others, there seems to be no end to people's willingness to place themselves in front of the world for all to see. No doubt, USA will see return on this effort.

by Steve Hall    Mar-14-06    
Topic: Cable, Good, Online



Much Hated Canadian Tire Guy Booted From Campaign

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Hated for years, the Canadian Tire Guy and his wife, portrayed in hundreds of commercials and loathed, apparently, by every Canadian citizen has been dropped from the campaign. The Canadian Tire Guy seemed to have fallen into that typically emasculated male stereotype we see often in America as well but put out of their misery before it goes on too long. We won't bore you with the details but every media outlet and blogger has derided the guy for years. Canadian Tire nor the actor who play the Tire Guy, Ted Simonett, willelaborate on the change

by Steve Hall    Mar-14-06    
Topic: Bad, Campaigns



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