While research has certainly proved people form attachments to brands at an early age, hence the shameless marketing of crap to children, we're not quite sure those brand associations begin as early as Virgin Atlantic would like to have us believe. Of course that's not really the point of this ad but it's certainly analogous.
We've seen this a few times in the past few days and we like it a lot. Sure, it's just a bus back but we think it's far better that the crap you usually see adorning a bus's smoggy ass. The agency behind this creation is Alice BBDO Istanbul and the media gency is OMD Turkey.
We are pleased the witty, the wonderful, the beautiful, the famous Amanda Congdon, host of the Rocketboom video podcast, has named Adrants one of her top ten sites. She says a good blog "will teach me something and it will entertain me while I am learning."
We're in good company with Scripting News, Stuff on My Cat, BuzzMachine, Pink Is The New Blog, Waxy.org, Gawker, Blogspotting, Crooks and Liars and Boing Boing. Damn, that really is good company if we do say so ourselves. We're pleased we can entertain and inform you, Amanda. Thanks for the nod.
Art Director Seth Gunderson, who works at Kansas-based agency SHS - home of the must-listen, Tug McTighe, John January-fueled American Copywriter podcast, got sick of all those "___ delivered" billboards AT&T has been running for a while that make no sense because AT&T doesn't provide any of the services mentioned. Of course, that's not the point. AT&T is simply a conduit through which these services are delivered. So, following that line of thinking, Seth wondered why all the other things AT&T delivers, such as porn, viruses, pizza, Sudoku and bomb diagrams, weren't highlighted in the campaign and created some new boards you can see here. We think someone's done the porn one before though.