Anything But Cute, Caliber Copies Ass
The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.