Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 12

Bathroom Stall Ad Makes Achieves Perfect Contextual Relevance

locked_door_small.jpg

Leo Burnett Lisbon has done a very cool campaign for Kellogg's All-Bran Plus cereal which found the perfect contextual location for its message: the bathroom stall. The promotion placed large stickers that looked like a locked door or a brick wall on the backside of bathroom stall doors along with another poster on the side wall explaining the cereals benefits.

This is perfect on so many levels. First, it's unexpected and catches attention. Second, the locked door makes the subliminal connection to, well, being blocked up if you don't eat enough fiber - something All-Bran Plus provides. And third, what else is there to do while in the toilet than read an ad. Brilliant work. See the creative in its full glory here.

File: Best, Creative Commentary, Poster    Comments (0)    8-Mar-06   

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 62

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 62

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 85

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 85

Trackback Pings

TrackBack URL for this entry:
http://www.adrants.com/mt/mt-tb.cgi/4686

Comments

Post a comment









Send This to a Friend








Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 278

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 278

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 279

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/03/bathroom-stall-ad-makes-achieves-perfect-.php on line 279