Beyond Weird Winterfresh Promotion Good

wintrfresh_weird.jpg

This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.

by Steve Hall    Mar-20-06   Click to Comment   
Topic: Campaigns, Commercials, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

More like beyond irritating. So beyond irritating that it's irrelevant.

Posted by: foolhunter on March 20, 2006 1:43 PM

I totally disagree that it's irritating. The TV spots stand out like nothing else on the air...a breath of fresh air, no pun intended. And the Web site is just good old goofy fun. I love this campaign. Kudos to the agency and the client for doing such irreverent work.

Posted by: Pat on March 20, 2006 2:50 PM

Eh. Better than the old Winterfresh stuff that tried to be black.

The Timberland/Hilfiger case studies have fucked up more MBA brains than anything else in 10 years.

Although, this feels like it's just copying the stuff that's online--specifically the "end of the world" flash movie--it doesn't just co-opt it like WK did for Nike's online campaign.

BTW-WK also ripped off Mother's "wake up call" campaign for Target for their own "wake up call" campaign they ran with the RockNRoll Ain't noise pollution TV spot.

I wouldn't work for Wk for an anything...

Posted by: Dean on March 20, 2006 2:56 PM

Eh. Better than the old Winterfresh stuff that tried to be black.

The Timberland/Hilfiger case studies have fucked up more MBA brains than anything else in 10 years.

Although, this feels like it's just copying the stuff that's online--specifically the "end of the world" flash movie--it doesn't just co-opt it like WK did for Nike's online campaign.

BTW-WK also ripped off Mother's "wake up call" campaign for Target for their own "wake up call" campaign they ran with the RockNRoll Ain't noise pollution TV spot.

I wouldn't work for Wk for an anything...

Posted by: Dean on March 20, 2006 2:57 PM

Eh. Better than the old Winterfresh stuff that tried to be black.

The Timberland/Hilfiger case studies have fucked up more MBA brains than anything else in 10 years.

Although, this feels like it's just copying the stuff that's online--specifically the "end of the world" flash movie--it doesn't just co-opt it like WK did for Nike's online campaign.

BTW-WK also ripped off Mother's "wake up call" campaign for Target for their own "wake up call" campaign they ran with the RockNRoll Ain't noise pollution TV spot.

I wouldn't work for Wk for an anything...

Posted by: Dean on March 20, 2006 3:01 PM

should have read the above posts before digging for this URL.

http://www.ebaumsworld.com/fhlash/endofworld.html

But I dig the campaign. I'd forward it.

Posted by: Mo P on March 20, 2006 4:11 PM

I love these ads. Gum should be fun, and I think these ads are fun.

Right up there with the new Element car ads: "I pinch."

Posted by: Heath Row on March 20, 2006 4:21 PM

The ads are fresh. There are a lot of jokes in them I didn't catch first time around.

Posted by: Mal Content on March 20, 2006 5:56 PM

saw the spots on TV, very different from the nicely produced stuff out there. it raw, funny and there's a lot going on that you see the on the second or third viewing. it is stoooopid humor at its best. the website is freaky cool, love the lil guys that says 'Booyah' when you click on them.

Posted by: sam on March 20, 2006 7:11 PM

saw the spots on TV, very different from the nicely produced stuff out there. it's kinda like the some of the flash films you see on the web - raw, weird, funny. the website is whacked out, love the lil guys that say 'Booyah' when you click on them and that stupid song. got me hooked.

Posted by: sam on March 20, 2006 7:18 PM

It's the most fun I've had on the web with an ad in a long time. It's totally fresh and I can't believe that it actually made it through the pitch process. Very indie rock too. A+, I'll forward it and my friends will laugh.

Posted by: ryan olah on March 20, 2006 7:27 PM

I think the http://SnickersSatisfies.com site is much weirder. It's different every day and every one is weird.

brian
http://candyaddict.com

Posted by: Brian on March 21, 2006 11:30 AM

Who did the work ?

Posted by: Haterade on March 21, 2006 12:44 PM

Energy BBDO.

And I totally agree, Dean, what a bunch of hacks. Web sites have been around for years. Ads, too, for that matter. Let's see some original ideas, eh?

Posted by: jason maurer on March 21, 2006 4:39 PM

I did a search on google and found a funny page on Myspace. It might be by the creator. I think it;s totally clever. Really funny and more interesting that most of the crap ad agencies put out there.

http://www.myspace.com/lovemaestro21

Posted by: Jennifer on March 22, 2006 12:31 AM

This site is out there. It's wierd, but I got sucked in and played with it for about 20 minutes. It's not like any other brand site. Very cool.

Posted by: Roger on March 27, 2006 1:12 AM

Energy BBDO did the TV. EVB did the website.

Posted by: Ronnie on March 31, 2006 11:54 PM

I HATE these commercials! They are a flat-out ripoff of cartoons made by Group X, like 'The End of the World' one posted above. I've been raving about this to people since I saw the commercials. It's outright theivery and I sure hope there's enough for Group X to sue.

Posted by: Cory on April 3, 2006 1:33 AM







Featured FREE Resource: