Campaign Portrays Dodge Caliber As Wise Ass Little Shit
Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.
The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.