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Coffee Shop Launches Ambient Campaign, Starbucks Not Pleased

Brazil-coffee-war-small.jpg

Draft New Zealand created an ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks. Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Brand wars are alive and well in New Zealand.

Written by Steve Hall    Comments (1)     File: Good, Guerilla     Mar-29-06  

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Comments

Hurrahh!

Starbucks coffee is vile watery shit. We need more campains like this!

Posted by: Josh on March 30, 2006 07:23 AM

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