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Coke Trademark Application Points to Launch of Entertainment Destination

cokebottle_leaf.jpg

Right Here Now did a bit of digging through the trademark database (not exactly something we'd enjoy doing) and found a newly-filed trademark from Coke that involves the image of two leaves which form the shape of the Coke bottle and which will be used for what seems to be a public Coke branded entertainment, cultural and sporting destination featuring Coke memorabilia. Not that this is entirely surprising as brand are seeking new ways to associate their brands and create connections with consumers in a manner other than traditional advertising. The trademark application also makes mention of of use in a public aquarium indicating one possible site Coke may sponsor or create on its own.

UPDATE: Well call us stupid. A commenter tell us the trademark thing is old news, writing, "The new World of Coke Museum is being built next door to the Georgia Aquarium. The combined entertainment zone will be called Pemberton Place after the founder of Coca-Cola, John C. Pemberton. This logo, and the name Pemberton Place, are already in use around the construction site and the Aquarium."

Written by Steve Hall    Comments (4)     File: Brands, Sponsorship     Mar-22-06  
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Comments

Coke uses the aquarium in Atlanta for event quite a bit...just a tidbit

Posted by: Scott Burns on March 22, 2006 01:54 PM

probably the atlanta aquarium... cocacola is from atlanta kids...

Posted by: Trent Bernardas on March 22, 2006 05:20 PM

The new World of Coke Museum is being built next door to the Georgia Aquarium. The combined entertainment zone will be called Pemberton Place after the founder of Coca-Cola, John C. Pemberton. This logo, and the name Pemberton Place, are already in use around the construction site and the Aquarium.

Here's an article from the Atlanta Business Chronicle:

http://www.bizjournals.com/atlanta/stories/2005/11/07/daily34.html

Posted by: Mason Spencer on March 23, 2006 09:33 AM

It may be old news, but I for one have never seen this logo. The Aquarium may be open, but the World of Coke does not open until next year. It's a great logo and I doubt the rest of the world outside of those who live near the aquarium have seen it. News is only as old as the person who has read it.

Posted by: Chris on March 23, 2006 01:21 PM

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