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Cracked Skull Imagery Delivers Helmet PSA Message

egghead_psa.jpg

We love PSAs. We especially love PSAs from countries outside the U.S. where creating an ad that dramatically delivers the message isn't hampered by left, right, middle-winged cause groups that feel anything beyond a shot of a smiling baby will be offensive to...well...some small minority no one's ever heard of. So we gleefully share this Berlin-based public serviced announcement encouraging bicyclers to wear helmets.

Written by Steve Hall    Comments (9)     File: Good, Magazine, Opinion     Mar-13-06  

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Comments

blablabla

Posted by: hamburg on March 14, 2006 02:44 AM

Cool ad. But Egghead should have known - don't try riding a bike while your brain is on drugs.

I'm hungry for breakfast...

Posted by: Tmoney on March 14, 2006 06:40 AM

I untterly disagree with your enthusiasm for this PSA. And it has nothing to do with left wing or right wing PC. It has to do with over the top, ham-fisted creative that could find no more creative way to get a message out than to just spill its guts. Or in this case, its gray matter. A creative no-fly zone candidate if ever there was one.

Posted by: ernie on March 14, 2006 07:04 AM

Simple. Clear. Quick. Memorable. May not win a prize but who cares? May get someone to wear a helmet. Isn't that the idea?

Posted by: Frank R. on March 14, 2006 10:22 AM

I'll give you simple. But Ernie's "ham-fisted" also applies. (Mmmm...ham.) It's also rather obvious, don't you think? "If you don't wear a helmet you could crack open your head." Yeah, everybody already knows that. I suspect this is the sort of thing bicyclists in Berlin will hang on their walls. To laugh at with their friends.

Posted by: Bob on March 14, 2006 01:54 PM

I still think it's an image that works. It reminds us of our fragility. We go about our lives thinking we are invincible. Until we find out -often through sudden violence - that we are merely flesh and bone. Say it is obvious, but I still think it is memorable and works on the purely visual lizard mind. I think it is effective. Yes headbangers will hang it on their walls but for many it will be an image that comes to mind when they are riding.

Posted by: Frank R. on March 14, 2006 09:02 PM

Wow! The image does have an IMPACT!
Am gonna wear a helmet for sure whenever I ride a bicycle from now on... whoops...

Posted by: Web Designer on March 15, 2006 12:57 AM

Wow! The image does have an IMPACT!
Am gonna wear a helmet for sure whenever I ride a bicycle from now on... whoops...

Posted by: Web Designer on March 15, 2006 12:57 AM

I won't, but I still think it's a good ad.

Posted by: Frank R. on March 15, 2006 02:59 PM

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