E! News Takes Over Page Six

page6_enews.jpg

What may once have been a one off is now a bonafide ad unit. Late last year, the New York Post emblazoned its Page Size with a Sex and the City watermark. Today, E! News is all over Page Six. We liked the ad unit back then and we still like it. Bucky Turco spotted this one for us.

by Steve Hall    Mar-13-06   Click to Comment   
Topic: Good, Online   

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Comments



Comments

Where's the story here. An ad on a webpage, how fresh.

Posted by: Frank R. on March 13, 2006 10:40 AM

Do you think this is going to be a new trend?  My hometown newspaper
site, startribune.com, recently sold
the background to GM for a "Live
Green, Go Yellow
" campaign.  They also had the top right banner and
other banners throughout the site.  You can view the

cached site
thanks to Google.  I am sure this campaign was quite
successful, but I think it is a bit of a sell out on Star Tribune's part. 
Thoughts?

Posted by: peter tollefson on March 13, 2006 11:42 AM

Hey Frank...tell me the size and cost of the ad unit on the web page.

Since you're so 'fresh', please enlighten us. I will give you a hint - I'm not talking about the leaderboard, skyscraper, cubes, etc.

Please create a story for us Frank...since Steve wasn't able to write a f@#$ing novel about it so shmucks like you could see past the obvious.

I need to beat Steve to this one - FOR FUCK's SAKE PEOPLE!

Posted by: Tmoney on March 13, 2006 11:43 AM

Heh...you did beat me to it, Tmoney:-) Frank, I'm talking about the watermark background. Not the banner ads. Look at the page again.

Posted by: Steve Hall on March 13, 2006 12:33 PM

Excuse me.
I know you're not talking about the leaderboard, skyscraper, cubes, etc. I know you're talking about the watermark background, it's still just an ad on a webpage. BFD. Like anyone gives a damn about it except marketers. It is perceived as an ad, and is ignored just like an ad. And tmoney why are you so angry? Big deal.

Posted by: Frank R. on March 13, 2006 2:08 PM

Excuse me, Frank, you hit the nail on the head, writing, "Like anyone gives a damn about it except marketers." Who the hell do you think reads this site? :-)

I'm not angry at all. I'd be pleased as punch if the world was devoid of advertising.

Posted by: Steve Hall on March 13, 2006 4:04 PM

Excuse me Steve, but shouldn't the markerters who read this blog care about reaching people who do not make a living in advertising, and not just exciting their own inside circle? I would not be pleased as punch if the world were devoid of ads. I'd be pleased if the ads worked and didn't insult consumers.
PS I asked Tmoney why he was so angry, not you.
He was the one cursing and writing all caps and exclaimation points.

Posted by: Frank R. on March 13, 2006 4:14 PM

You guys sound like a bunch of sorority girls...

Posted by: peter tollefson on March 13, 2006 4:28 PM

And ? Your point, Mr Peter Smartypants is ...

Posted by: Frank R. on March 14, 2006 12:16 AM

Sorry Frank. My anger was just focused on your lack of bringing anything to the table except for negative commentary. Plain and simple. As for the CAPS and curse words - HA! - visit the site more often and you will see what Satan makes people do.

AdRants is not really a consumer site.This site gives a glimpse of marketing and advertising, the world in which I work.

'Perceived like an ad, ignored like an ad' - let me share a little 101 with you. You have to acknowledge something before you can ignore it. If you can look at the webpage, with the 'domination strategy', and not see the E! info or look past it, then you have discovered an amazing disciplined focus.

You seem to actually get it on your last posting to 'Mr. Peter Smartypants'. Please take no offense, just take the time to give a little more and share some constructive thought. If everyone did, we would have a great little forum and community to discuss this despised industry.

Posted by: Tmoney on March 14, 2006 6:33 AM

201: why is that E shit all over the page up in my face!?
If i could only read the gossip i was looking for i'd be happy.
Ugh I hate E. I wonder how much they paid to piss me off?
E ! get your own page 6 and I'll ignore that too.

Posted by: Frank R. on March 14, 2006 10:15 AM





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