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Gatorade Highlights Underdog Mexican Football Player

gatorade_rolando.jpg

Amid the legal wranglings between Coke and Pepsi over the Powerade/Gatorade calorie thing, life goes on in the form of a new Gatorade commercial featuring Rolando Cantu, a Mexican who some said would never make in in the NFL. Well, he did and he's now playing for the Arizona Cardinals. It's the usual "underdog makes good" story but that's what sports fans like. The work was created by two-time Ad Age Multicultural Agency of the Year Dieste Harmel & Partners in Dallas.

Written by Steve Hall    Comments (0)     File: Commercials, Good, Trends and Culture     Mar-22-06  

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