GM Launches 'Create A Tahoe Commercial' Contest

chevy_cgm_apprentice.jpg

While we missed it while fast forwarding through the commercials during Monday's The Apprentice (yes, we still watch that crap), Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set up a site where people can click and drag commercial components together to create a canned spot. We;re sure that's fun for the average Joe but if Chevy actually wanted something creative, they'd let people submit original stuff. Then again, the promotion is supposed to be for the general public and not creative geniuses. Oh well, yet another brand climbs on the consumer-generated media truck.

Written by Steve Hall    Comments (8)     File: Commercials, Consumer Created     Mar-15-06  
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Comments

Where's the creative brief! who is the target audience? what's the core benefit that's going to hook them? I can't decide which images, sequence, or music will work till I have that info. Oh, and do we have rights to use these images? I can't work like this. Headed to Starbucks to write music.

Posted by: Travis on March 15, 2006 03:50 PM

Just a test comment here.

Posted by: Steve Hall on March 17, 2006 11:56 AM

Who says there's no potential for originality here?

http://www.chevyapprentice.com/view.php?country=us&uniqueid=72523efc-11b1-1029-98eb-0013724ff5a7

Posted by: An Jiaoshi on March 31, 2006 08:03 AM

here is mine

http://www.chevyapprentice.com/view.php?country=us&uniqueid=cadfff74-1241-1029-98eb-0013724ff5a7

Posted by: Anthony on March 31, 2006 03:14 PM

It's idiotic to think that people will not subvert this kind of thing. I would hate to be the person "judging" this contest, it would be depressing to read all the entries about how SUVS truely suck.

http://www.chevyapprentice.com/view.php?country=us&uniqueid=906c46cc-1237-1029-98eb-0013724ff5a7

Posted by: person thing on March 31, 2006 03:18 PM

A few environmentally conscious blogs have begun a contest to see what sorts of SUV ads they could cook up. many are listed at

http://heavyonthechevy.crispynews.com

Posted by: heavyonthechevy on April 4, 2006 12:43 AM

I thought these were 5 funny commercials done probably not as GM had intended.

Posted by: Christy on April 5, 2006 02:08 PM

Whoops forgot to add the link...

http://www.break.com/index/chevytahoe.html?refid=040506rob

Posted by: Christy on April 5, 2006 02:09 PM

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