Got Milk Campaign Travels to Brittelactica

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Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

The site also contains mission archives which humorously looks into human behavior, a Da Iry translator which is a sort of bad rendition of Subservient Chicken, and videos detailing the discovery of Da Iry. All in all, it's very nice work. It's a sister campaign to the recent Cow Abduction campaign. View the TV spot here.

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Comments



Comments

Boooooring. This thing was so boring. It was long winded, not very funny and pointless. This is what is going to replace the brilliant "Got Milk?" campaign?

Posted by: David Newstrom on March 18, 2006 10:00 PM

"Moo Moo the Dancing Cow" says the members of the USMDT would never endorse this effort. Get real! Join the U.S. Milk Drinking Team!

Posted by: Captain of the U.S. Milk Drinking Team on March 19, 2006 9:23 AM

I think it's funny as hell. The guy making the weird utter gesture with his hands in the Da'Iry translator thing is pure comedy.

Posted by: Tom Tom on March 20, 2006 3:12 PM





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