HBO Continues Wedding-Themed Promotion For 'Big Love'

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To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.

by Steve Hall    Mar- 9-06   Click to Comment   
Topic: Cable, Direct, Good, Guerilla   

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