HBO Promotes 'Big Love' With Podcasts
In a nod to the validity of the medium, or, at least HBO's belief in its validity, the cable giant has signed a deal with podcast ad network Podtrac to promote its new Big Love series on 31 podcasts. Ads will be produced :30s as well as live reads. The campaign, which began Monday, is Podtrac's largest since its launch
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Heard the ads on NPR's story of the day as well as Cinecast. They were short, sweet and to the point.
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