Following the pop up store trend, Adidas has launched one hidden away in New York City's Chinatown. The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. It's one natural trend as many people become immune to typical hammer to the head advertising tactics.
To promote its new GMC Yukon SUV, GM has launched an interesting campaign that uses graffiti-like imagery that's really engineering equations along with a URL pointing people to a microsite called Beyond the Drawing Board. On the site, there is endless information about the vehicle presented within the grafitti-like motif (OMG, did we just use the word "motif?" Please, forgive us. That's like saying "synergy" after the 80's ended.) Upon hearing the audio intro to the site, "What happens when passion becomes obsession? When the need to innovate is unquenchable? When the desire to create is all consuming?", we resisted the urge to respond, "Gee, um, create a piece of Flashtastic orgasmimage that makes our tired old laptop's fan spin up to top velocity in an attempt to cool the burden placed on the processor by all this Flashtastic exuberance."
This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.
In one of the most idiotic, unnecessarily sensationalistic pieces of crap, The Weather Channel has launched a promotion based entirely on creating fear of highly unlikely catastrophic weather events. Riffing off the look and feel of the weather-themed The Day After Tomorrow movie, the promotion, which combines actual past weather events with sensationalistic scenarios, promotes the network's new show called "It Could Happen Tomorrow." Well, yea, the Earth could crack in two under the weight of a clan of obese, fast food-eating kids all sitting down on their fat asses simultaneously to play some stupid video game too.
Ironic Sans has an idea for a battery commercial. Riffing off the famous Say Anything scene where John Cusack stands outside the window of Ione Skye's bedroom, boom box held high above his head playing In Your Eyes by Peter Gabriel. You know the scene. Well, Ironic Sans suggests poor Loyd Dobler (Cusack's character) suffer the indignation of failed batteries in the middle of his romantic bid for Skye and to be out done by an even geekier suitor with a better boom box and batteries that don't fail. Not a bad idea if you ask us.
Here's a couple (1, 2) of new commercial from recently re-branded ISP Web.com. The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.
Fallon London has created a microsite for its U.K. insurance client More Th>n (that's not a typo, you wing nuts, it's how they "spell" the company name) that focuses on the normal aspects of life in contrast to the usual sensations of unease when having to call upon an insurance company following some bump in the road of life. The site highlights the campaign but, more importantly, asked British citizens to contribute to the site their version of a normal life. While we're not sure this is all that normal, we've gotta be happy for this guy who defines his version of normal as, "Playing badminton with my 19 year old girlfriend knowing that i may not be quicker than her, but my experience wins in the end!
Our old friend, Reverse Cowgirl points to a pornified version of an Apple commercial. Somewhere in the back of our minds, we think we've seen this before but, then again, that could have been a dream. Of course, Apple's iPod ads have received all manner of spoofing so a porn version was to be expected. It was posted on YouTube March qo but no source for the vidieo was provided.
Who know what the right term for this stuff is anymore: ambient, experiential, transient, guerrilla, whatever. Anyway, flickr user cdfio snapped this shot of a bunch of women each encased in their own glass cube doing stretching exercises while wearinf Adidas-wear.
It seems some Hispanics don't like the American version of "having big balls" let alone being told the VW GTI has Turbo-Cojones. Apparently, to "have balls" doesn't really mean one is a badass Mofo to a Hispanic since the word "cojones" refers literally those bulbous round objects inside that hairy, baggy sack of flesh that hangs between a man's legs. Not exactly an image that conjures a bold risk taker. And so it goes. Another billboard comes down because of cultural misunderstanding. The board, in New York, LA and Miami will be replaced by the less "culturally offensive" Spanglifications "Here today, gone tamale" and "Kick a little gracias." How un-ballsy. Image from El Blog De Popo.