Who know what the right term for this stuff is anymore: ambient, experiential, transient, guerrilla, whatever. Anyway, flickr user cdfio snapped this shot of a bunch of women each encased in their own glass cube doing stretching exercises while wearinf Adidas-wear.
It seems some Hispanics don't like the American version of "having big balls" let alone being told the VW GTI has Turbo-Cojones. Apparently, to "have balls" doesn't really mean one is a badass Mofo to a Hispanic since the word "cojones" refers literally those bulbous round objects inside that hairy, baggy sack of flesh that hangs between a man's legs. Not exactly an image that conjures a bold risk taker. And so it goes. Another billboard comes down because of cultural misunderstanding. The board, in New York, LA and Miami will be replaced by the less "culturally offensive" Spanglifications "Here today, gone tamale" and "Kick a little gracias." How un-ballsy. Image from El Blog De Popo.
While we like articles that quickly come to the point, one letter Page Six stories, well, even Page Six needs at least a couple sentences to maintain interest. Take a look at this Page Sixe page Bucky Turcosent us. Relieve us from what book? Oh, and that contextual ad placement? Priceless.
There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.
Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.
Created by Goodby, Silverstein & Partners San Francisco, produced by RSA, puppeteered by Stan Winston and digitally tweaked by Brickyard VFX, Comcast has launched another of its DSL attack spots. This one, however, reverses the argument and say DSL is just perfect for the Slowskys, a turtle couple featured in the spot. The points to TheSlowskys.com, a character blog on which everything slow is celebrated with glee. Whether planned or not, the blog is slower that a Flash site trying to cram itself through a 56K modem. See the ad here.
Now we all know advertisers are hard pressed to attract the attention of message-weary consumers but we never thought they'd take to literally clobbering people over the head to get them to pay attention to their ads. This past Wednesday around 2:30 PM, a piece of a large L'Oreal billboard in Toronto's Eaton Center fell and hit a man seriously injuring him along with two others. High winds, versus an aggressive guerrilla media planning strategy, were blamed for the incident. Local TV report here.
Following their logo design screw up that resulted in a logo nearly identical to the Sottish Arts Council logo, Quark has, again, redesigned their logo. Given that the new logo looks like three logos crammed into one another, we think it's unlikely another company will step forward claiming plagiarism.
Odd as it may seem, our New York City culture correspondent Bucky Turco found himself in Florida this week and marveled at the state's license plate citizen advertising program whereby the state lets people select from a list of ahundred or so messages to emblazon their license plates. Without surprise, Turco found and photographed one of the more controversial messages people can choose to slap on their vehicles.
Having fun with a popular Skyy Vodka ad and demonstrating the unique qualities of the company's premium vodka, Skyy 90, is this spoof from the folks over at Triple Witching Friday. It's good for a Friday afternoon laugh.