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Laser Hair Removal Campaign Goes S & M

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Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blance, has launched an S & M themed campaign to promote its seemingly less painful laser hair removal process.Two of the ads use the queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal. A third execution, gets right to the point with blood in the sink. See the others two ads here and here.

by Steve Hall    Mar-30-06    
Topic: Campaigns, Strange



Betty Crocker Signs Jennifer Love Hewitt to Promote Charity

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Betty Crocker has connected with Ghost Whisperer's Jennifer Love Hewitt to help promote the company's Bake and Take Day, a meals-on-wheels sort of event March 31. Love Hewitt will deliver meals to area residents in need. "I'm very happy to be working with Betty Crocker and the Bake and Take program," said Hewitt. "It's a wonderful way to raise awareness about the importance of giving back to people in your community by working with organizations that directly contribute to a person's well-being, not only by providing nutritious meals but also human contact and interaction."

by Steve Hall    Mar-30-06    
Topic: Celebrity, Promotions



Mickey's Tells Visitors What Not to Do

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Miller Brewing has put a bit of money behind its Mickey's beer brand in the form on a new website that takes a bit of an opposite approach by telling visitors what not to do when it comes to drinking beer, talking about beer and clothing. Of particular educational value is a video in the What Not to Say section in which one guy says in response to a hot girl they see on TV, "My Mom's way hotter than that." And speaking of hot, what would a beer site be without the requisite hottie in the form of wallpapers, screensavers and buddy icons. Perhaps best of all are the points of advice given by Mickey's Vice Chairman Norwood Browne McManus IV. It's far better than most other beer site.

by Steve Hall    Mar-30-06    
Topic: Desktop, Good, Online



NYU Student Agency Sparkplug Creates Honda Fit Promotion

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New York University student-run ad agency Sparkplug has created a promotional campaign and event called Make Room for the Fit which promotes Honda's new subcompact Fit. The agency created a mocrosite that contains a rap-ish video that's so bad it's good or so good it's "bad." We can't decide. It all promotes an April 6 event at Gould Plaza where students can check out the Fit, grad a pizza from Mercato and crank up on Red Bull. If you're in the area, stop by and see what Sparkplug came up with. We'll will say it's far better than our lame college print ad for some Dodge we, or should I say my teammates, came up with.

by Steve Hall    Mar-30-06    
Topic: Events, Online, Promotions



Filene's Basement and Svedka Vodka Lay Down Together

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There's certainly nothing wrong with Filene's Basement and Svedka Vodka advertising beside each other on a New York City bus as caught here by Bucky Turco but it does get interesting when the visual in both ads are similar. "I'll have a shot of vodka with those panties please."

by Steve Hall    Mar-30-06    
Topic: Outdoor, Strange



Humping Cows Produce Whopper Junior

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We think this one's been kicking around for a while but if you were ever curious where Burger King's Whopper Junior comes from, this "commercial" answers your question.

by Steve Hall    Mar-30-06    
Topic: Commercials



Commercials Aren't Always What They Seem

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Here's another one of those very weird Asian commercials. As you begin to watch it, you might think you have stumbled upon something a bit X-rated. Have no fear, the ending makes it all clear. If your boss catches you watching it, though, make sure he or she watches it until the end before they wonder what you do in your cube all day long.

by Steve Hall    Mar-30-06    
Topic: Commercials, Strange



Life-Like Stickers of Children on Doors Call Attention to Begging

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Childcare India is running a campaign in India that affixes life-like stickers of begging children to glass doors to call attention to apparently rampant child begging. The campaign's headline, placed on a sticker near the door's handle, is "Push him out of begging. Not out of your way."Some of us might call it creepy. We'd like to call it effective advertising.

by Steve Hall    Mar-30-06    
Topic: Best, Guerilla



Mom Gets Cold, Kid Yells, Mom Yells, Medicine Advertised

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This commercial for Vicks, which appears to come from the U.K, is just weird. For the first half of the commercial, it plays like a normal, boring over the counter cold medication ad. In the second half, it turns into an odd twist on the old kid freaking out in the grocery store theme. Indeed, a strange combination. The word "disjointed" comes to mind but we still get a kick out if it. What do you think?

by Steve Hall    Mar-29-06    
Topic: Commercials, Strange



Chiropractor wins Right to Telemarket Accident Victims

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Remember the days when hospitals didn't advertise, lawyers didn't advertise, spamming was unheard of and you just went to whatever doctor your neighbor recommended? Of course you don't because it's been eons since that simple life was the norm. Thanks to one Louisiana chiropractor, you might as well assume your going to get a call from your local chiropractor a day or two after you've had an accident. At least if you live in Louisiana. The Consumerist tells us Dr. Kirtland Speaks has gone to court asking for a repeal of the Louisiana Board of Chiropractic Examiners regulations which prevents doctors from obtaining accident victim's phone numbers from public accident reports.

While a lower court refused to overturn the Boards' regulations, a higher court ruled in his favor so, for the time being as the case continues to wend its way through the legal system, Louisiana resident can expect a call from Dr. Kirtland if they ever find themselves in an accident.

by Steve Hall    Mar-29-06    
Topic: Bad, Direct



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