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Last summer, ATTIK , Scion's creative agency, began releasing a series of gatefold print ads that use a three-stage approach. The first stage is "Inspiration," and shows something that might inspire Scion's audience to personalize their vehicle. Next comes "Realization," where a Scion model has been customized in a style matching the inspiration. The third stage is "Personalization," where a stock version of the Scion model is shown with available accessories for customization. A new ad in the series from ATTIK called Scion xB City of Dreams was inspired by 25- year-old fine artist Books IIII, whose work has been showcased in numerous gallery exhibitions, including the 2004/2005 and 2005/2006 INSTALLATION art tours sponsored by Scion.
Between now and June, the new ad will appear in lifestyle magazines aimed at young urban trend leaders, including Juxtapoz, Rides, Revolver, Theme Magazine and others.
Steve Jobs is very happy today. A new study has revealed that people are cheap and would rather watch an ad to get a free TV download than pay for the download. The study, conducted by Frank N. Magid Associates, found 54 percent would be more likely to buy an iPod if they could download TV programs with a :30 included or free. 72 percent of people already planning to buy an iPod would be more likely to download an ad-supported TV program than pay for it.
In a nod to the validity of the medium, or, at least HBO's belief in its validity, the cable giant has signed a deal with podcast ad network Podtrac to promote its new Big Love series on 31 podcasts. Ads will be produced :30s as well as live reads. The campaign, which began Monday, is Podtrac's largest since its launch
Online Advertising Discussion List's Cliff Kurtzman wrote a very detailed overview of the ad:tech IMPACT conference series kick off held February 28 in Seattle.The events were designed to bring the benefits of the larger national shows held three times a year in New York, San Francisco and Chicago to a local level. Shows will be held in Seattle, LA, Phoenix, Denver, Dallis, Toronto, Boston, Cincinnati, Atlanta and Ft. Lauderdale.
Kurtman had mostly positive things to say about the show while acknowledging it was the first of a series and there were bugs to be worked out. He ranked the low cost and educational content highly but wasn't pleased he couldn't immediate get copies of presenters' presentations.You can read his in-depth review of the event here.
Leo Burnett Lisbon has done a very cool campaign for Kellogg's All-Bran Plus cereal which found the perfect contextual location for its message: the bathroom stall. The promotion placed large stickers that looked like a locked door or a brick wall on the backside of bathroom stall doors along with another poster on the side wall explaining the cereals benefits.
This is perfect on so many levels. First, it's unexpected and catches attention. Second, the locked door makes the subliminal connection to, well, being blocked up if you don't eat enough fiber - something All-Bran Plus provides. And third, what else is there to do while in the toilet than read an ad. Brilliant work. See the creative in its full glory here.
We think we like this. The girl's hot. The guy's hot. The ad sounds good and...yes....it follows the movie trailer format! All to promote the new Sony Bravia TV. It's just weird enough to be good. It was created by McKinney. Watch it (slow site) and tell us what you think.
We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.
Dan Jaffe over at the ANA's Regulatory Rumblings blog makes a concise argument, as we have before but with far fewer facts, that lays blame for obesity not on the action of marketers and advertisers b ut squarely on the shoulders of lazy-ass kids, their parents that let them sit on their ass all day long playing video games and schools which have drastically cut back on physical education.
Not your average outdoor board, this one is sure to attract attention. It's for a Texas truck frame and alignment company.
While we think we had already heard Crispin Porter + Bogusky VP of Agency Communications cutie Katie Kempner had launched a weekly podcast called The Hook back in December, It's All Advertising mentioned it to us today so we checked it out for a bit. We like. Each week Katie interviews various advertising luminaries from fellow CP+B people to advertising journalists to brand marketing directors to ad agency professionals. She does a nice job pulling together a cohesive broadcast/podcast, speaks from experience and interacts well with guests but, while it might be easier from a production perspective, we wonder why she's doing it with web broadcaster Web Master Radio which has hideous promos and awful commercial rather than just pumping out a nice podcast directly from Miami. Oh well. We still like it.
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