If you were a guy walking down the street and saw a girl/woman in vertical bed with the a headline over her that read, "Shop at Erawan Bangkok and spend two nights with...," what would you do? What would you think? Would you walk over and ask if you could crawl into the bed for a nooner or would you ask if her boyfriend had just kicked her out? Would you ask her if there was some new public sleeping trend you were missing out on? Girl in Bed Would you wonder why she had that headline over her head and was passing out fliers? Would you ask her how long the crazy ad agency that came up with this asked her to stand there as man-bait? Or, while we seem to doubt it, would you just walk buy and ignore it like you do with all other advertising?
Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."
Here's a simple but powerful message from the folks over at the agency whose name sounds like an 80's highschool jiggle-fest movie, Wexley School for Girls. The message was applied to handicap parking spots at schools prior to a prom.
Adverblog points to a little facial suckage contest called Kiss Off created by Dutch agency Qi for its client Stimorol Chewing Gum. It's a typical challenge game in which you choose your kissing character, your friend's character and the type of kiss. The challenge is then sent via email to the friend for viewing. The ubiquitous iPod is offered as a prize if your kiss is good enough. Britney won't be sending it to Kevin anytime soon.
Just one letter away from becoming the ad industry's most hilarious brand management hire, Megan Stooke has been chosen to handle Hummer's marketing. Stooke replaces Liz Vanzura and will work with Hummer agency Modernista in Boston. Hopefully, there won't be too many jokes circulating around the uber-cool, hardwood floored warehouse offices of the agency when Stroke...uh...Stook shows up to massage the agency's Hummer work.
On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Knob Creek has launched a new print campaign, its first since 2001, for the distiller's super-premium bourbon. Three ads were created by energy BBDO and will appear in men's magazines including Esquire, Fast Company, Men's Journal, Spin, Wired and The New Yorker. With the tagline, "Drink Life Deeply" and collage imagery that features the bottle, the campaign wallows in the self importance a high end brand is supposed to instill among its audience.
Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the final item labeled "priceless." However, the item lines in these ads will be left blank. The ads will close encouraging people to go to priceless.com, click on "Write a Priceless Ad Contest" and complete the commercial by filling in the blanks using their own words.
Today, the celebrity-fueled Aids One campaign launched a new :30 video online on the AOL properties AIM Today, AOL.com/Television and TMZ. Tomorrow, the campaign will spread to AOL.com and the AOL service. All ad space has been donated by AOL. Celebrities appearing in the campaign include Tom Hanks, George Clooney, Jamie Foxx, Cameron Diaz, Penelope Cruz, Brad Pitt, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono.
Beginning March 13 and continuing for six and one half months during episodes of Procter & Gamble Productions' Guiding Light and As The World Turns on CBS, a multi-digit numerical code will appear on screen which viewers can match with the code they obtained off DaytimeDollars.com to win $500. It's a win-win straight forward strategy to increase viewership and ratings providing increased visibility of Procter & Gamble's and other advertisers' products as well as potentially increased ad revenue for CBS.