Campaign Depicts World Created By Beer Drinkers

Here's a beer ad campaign for Brazilian beer Skol that gets to the truth of things. As Creative Criminal points out, the campaign creates a world in which things would be very different if Skol drinkers made products. See all the ads here.

Nike Takes to Street With Sneakers And Soccer Ball

There's good guerrilla marketing and then there's brilliant guerrilla marketing. This recent work from JWT Mexico for Nike is the latter. The agency built three vehicles. Two in the shape of a pair of Nike sneakers and one the shape of a soccer (football) ball. They then drove the two sneaker mobiles behind the soccer ball mobile as if a soccer player were running after the ball. Definitely a head turner. And they didn't even have to resort to sex. See more images here.

55DSL Adopts Social Media to Promote Brand

Bucky Turco tells us fashion brand 55DSL is looking to recruit two people to travel the world, photograph an film their experiences and blog about it. It's an actual paid gig on one, if done well. will certainly create a following and hence, awareness for the brand. It's a nice adoption of and twist on the social media space and one that may permeate the brand throughout the space.

Movie Promo Highlights The Painful Effects of Ketchup

Guys, and we do mean guys, this is painful. Very painful. But, very funny as well. To promote the Swedish teen film, originally called Hip Hip Hora, a movie that follows a 13 year old girl to a party where she does the usual teen things like get drunk and get hit on by older, 14-year-old boys, a microsite, under the new name of the film, The Ketchup Effect, was launched which contains a video caused us to mention the word "pain." It's not exactly the kind of teaser you see emanating from the U.S. which, of course, is why it's so good. Give the teaser a look.

The 'Nice Agency' Isn't So Nice

We all know most agency management treats its employees like idiotic children and, while most employees may truly be idiotic, pampered, over-paid children, it's still humorous when an agency head pulls out the ruler and lays down the gauntlet like a Kindergarten teacher. Today, we're informed Toronto-based agency Henderson Bas President Dawna Henderson was displeased the assigned group didn't properly organized the agency's monthly Round Up, an agency wide cleaning event, and took matters into her own hands in the form of a stern email. There are rules, damn it and "this is not a joke!" The kicker in all of this? The agency's URL: theniceagency.com. Read on...

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Laser Security System Protects Olive Oil Billboard

While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.

Melbourne Comedy Festival So Funny It Hurts

To promote the twentieth Melbourne International Comedy Festival, Grey Melbourne has created a commercial that truly drives home the point about laughing so hard it hurts. Be careful where you sit. See the spot here.

MSN Music Teams With House of Blues For Branded Experience

In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

Australian 'Bloody Hell' Tourism Campaign Gets Spoofed

With all the ridiculous, over reaction the Australia's "Where the bloody hell are you?" tourism commercial, it was only a matter of time before someone created a spoof and here we have it courtesy of Adland. It's not really all that funny but, then again, the complaint was pretty lame too. Anyway, give it a watch here.

Seattle Mariners Campaign Pays Humorous Homage to the Game

It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.