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Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.
There really is no end to the places advertising hasn't, but in the future, could appear. Writing on Ironic Sans, David, while admitting it's not a good idea but acknowledging the financial benefits it could bring to a struggling industry, advocates the inevitable consideration of airplane storage bins as an advertising medium. Noting the inside of a plane is one of the last remaining ad-free zones, David claims the ad revenue might lead to the return of good food on airplanes, reduced ticket fares and something to stare at rather than the passenger across the aisle. It's going to happen. There's already tray table ads.
In a deal with Yahoo, CBS will, this fall, make available 60 Minutes video for free, presumably ad-supported. Content will be available on Yahoo's news, sports and entertainment sites as well as a dedicated microsite. CBS says the move is an attempt to bring quality news to younger people.
Following each Sunday broadcast of the news magazine, the microsite will be updated with two news packages. One package will expand on a segment featured that week on the television broadcast of 60 Minutes. The second will be based on a topical news theme for that particular week. Both offerings will include previously un-aired 60 Minutes video footage, as well as interactive elements such as maps, a reporter's notebook, blogs and photo galleries.
Yet another ad for a Poker site that uses sex. Yawn.
Thirty years ago, His Royal Highness The Prince of Wales founded The Prince's Trust to help change the lives of underprivileged or troubled 14-30 year olds in the UK through financial and practical support. Twenty years ago, ATTIK Co-Founder James Sommerville and his partner Simon Needham were among those granted assistance by The Prince's Trust. Last Thursday evening, at a Buckingham Palace fundraising dinner reception held for supporters of The Prince's Trust from the UK and USA, James was given the Honor of thanking Prince Charles for his support, on behalf of the 60,000+ businesses impacted by The Prince's Trust since 1976. See, now isn't that a happy advertising story?
Putting aside the fact a publisher can accept or reject any ad they choose for any reason whether they agree with the ad's message or not, human rights activists are not pleased with The New York Times' decision to take $929,000 from Sudan for an eight page insert touting the country's "peaceful, prosperous and democratic future. On one hand you can say this is wrong because it attempts to glorify what many, including the Times itself, feel is a not so nice government. On the other hand, you can laud the move as a clear separation of church and state between the paper's editorial and its advertising, the kind of thing American's love to celebrate.
To give its pre-Bratz Doll crowd something to do, MGA Entertainment has launch Yummi-Land, a cartoony site featuring the company's Soda Pop Girls Amanda Appletina, Belinda Banana Ana, Gaby Grapelina and Susie Strawbella. Are you overcome yet by the sicky sweetness of it all? Well, wait, there's more. Each girl has a little pet; Paris Peaches Pug, Kimi Kiwi Calico, Mimi Mango Calico and Cha-Cha Chocolate Chihuahua. Oh, and there's games and downloads and ecards and videos and shopping and contests and product and gumball machines and, OMG, secret messages! And, like, that music!! There's gotta be a Saturday morning cartoon hiding somewhere too.
There's nothing fun about temping and there's nothing fun about this little promotional thingy for Kelly Services called Virtual Break Room. Perhaps it's trying to be funny by portraying the break room, the decor, the technology and the pocket protector-wearing worker doofus in some sort of anachronistic, 1970's-style mashup but to us, that just says, "You're an idiot. You can't find a real job so you better give Kelly a call."
It's the over sized furniture strategy again. this time Disney is trying to make parents feel like kids again so they'll buy the company's Classic DVD series.
We were having so much time playing games and fooling around on this Dannon Natural Spring Water site, we almost forgot the thing was created to get us to want to drink Dannon's water. The site is well crafted and, as Adverblog points out, has these mini-game you can play while the big game is loading since no one likes to wait for a site to load. Not that the site took all that long to load but it's nice to have something to do while waiting. The sites got videos (coming soon), games, stickers, product info and a section for Moms about why water is good and other info of interest to parents. Juxt Interactive created the site.
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