Laser Hair Removal Campaign Goes S & M

Priciderm - 2 - 2006.jpg

Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blance, has launched an S & M themed campaign to promote its seemingly less painful laser hair removal process.Two of the ads use the queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal. A third execution, gets right to the point with blood in the sink. See the others two ads here and here.

by Steve Hall    Mar-30-06   Click to Comment   
Topic: Campaigns, Strange   

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Posted by: John on March 31, 2006 3:04 PM

I saw this on BoinBoing and thought I'd point out that it's "Blanche" (white) not "Blance".

Posted by: Feygele on March 31, 2006 4:18 PM

Very creative. Nice work !

Posted by: Mat on March 31, 2006 6:04 PM

Very creative. Nice work !

Posted by: Mat on March 31, 2006 6:04 PM

The one with the blood is pretty amazing. Im going to Priciderm !!!

Posted by: Craze on March 31, 2006 6:13 PM

Awesome !

Posted by: Pete on April 1, 2006 10:16 PM

The agency is Carte Blanche. Check out their website, more crazy stuff...

Posted by: Nathaniel on April 5, 2006 9:22 PM

Stanton Optical

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