'Lost' Promoted in Brazil With Missing Persons Poster
Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.
Comments
This execution was already done. It was used to launch the series in the Fall of 2004 in the US.
Hmm. So I guess that makes it a shitty concept the second time around?
this concept should get lost.