Marketing Tips Offered to Movie Studios

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Chris Thilk who writes the Movie Marketing Madness weblog has compiled a list of five tips movie marketers should heed when launching a movie marketing campaign. Chief among the tips is the recognition that the studio is not nor should be the sole source of information and content about a given movie. Thilk suggests studios should acknowledge and link to other sources of information about a movie rather than pretend the studio's website is the only place for movie info. He also says studios should make use of RSS to push out updates and deliver added information rather than require a movie's fans to remember to return to the site. Thilk also says studios should take an active role in joining the ongoing online conversation about a movie by searching Technorati for mentions and responding to what's being said about the movie.

by Steve Hall    Mar- 1-06   Click to Comment   
Topic: Good, Online, RSS, Word of Mouth   

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Comments



Comments

Chris is one smart cookie. Only a matter of time till a smart studio (assuming there is one) snaps him up to help co-ordinate their marketing.

Posted by: Mack Collier on March 1, 2006 10:18 AM

Glad you liked it. Stay tuned for part 3, probably sometime this weekend.

Best,
--Chris

Posted by: Chris Thilk on March 1, 2006 11:50 AM

Hey, here's a marketing tip for the studio honchos free of charge: MAKE BETTER MOVIES!

Posted by: Satan on March 1, 2006 12:37 PM

"Thilk also says studios should take an active role in joining the ongoing online conversation about a movie by searching Technorati for mentions and responding to what's being said about the movie."

I used to work for a major movie studio (due to a confidentiality agreement I can't state which one) where I was hired to do exactly what is stated above. I combed the web for mentions of our movies and spun them in a positive light.

Movie studios aren't as dumb as you think. They just don't want the mass public realizing what they're doing.

Posted by: can't say on March 1, 2006 2:49 PM





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