MSN Music Teams With House of Blues For Branded Experience

msn_music_house_blues.jpg

In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

by Steve Hall    Mar-24-06   Click to Comment   
Topic: Brands, Good, Guerilla, Point of Purchase, Poster, Specialty   

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