Texas Resort Ads Take On Look of Museum Diorama
In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort's wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.
The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.
Comments
i could have sworn wong doody in seattle did something like this for alaska airlines ages ago. . .
...and adidas did something a while back for their originals as well. looked cooler too.
A far departure from resort ads yes, but not far from that of one trick pony, whore a Texas trait out, to try to get consumers to give a damn, McGarrah Jessee.
Fire your Brand Planner, they obviously are a broken record of regional lame-ness.