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Tutorial Explains How to Create A Viral Campaign

lepos.jpg

Street art site Wooster Collective is running a weird How To series, a part of which is called Lepos' How To Plan A Viral Marketing Campaign. The section contains a truer than fiction, step by step guide on how to create a viral campaign from using borrowed ideas, other's artwork, cheap labor and street youth. The tutorial then points to the "real" Where's Lepos viral site. Funny stuff.

Written by Steve Hall    Comments (0)     File: Spoofs, Strange, Viral     Mar- 3-06  

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