Virtual Chainsaw and Nail Gun Promote Home Improvement Reality Show
Screw all those shows that try to make us believe do-it-yourself home repair is easy. To promote Discovery Channel Canada's new show Canada's Worst Handyman, a reality show that follows group of really bad do-it-yourselfers as they attempt to do minor home repairs, Fuel Industries and Karbon Arc created a microsite that let's anyone virtually screw up home repair. There's a chainsaw and a nail gun which, as you can imagine, easily do serious damage.
Comments
One drawback to the site, as my mom pointed out: There's a daily contest attached to the site, but each time you return to enter, you're stuck in an annoying series of flash "games" that get tired fast.
Clever, and well designed...but way overdone, imo.
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