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WD-40 Pen Gets Buzz Marketing Boost From P&G's Vocalpoint

no_mess_pen.jpg

Just as they did with teen buzz marketing entity Tremor, Procter & Gamble has opened up its 500,000-strong Vocalpoint, a buzz marketing program for moms. WD-40 in using Vocalpoint to create buzz about its new No-Mess Pen, a pen-sized lubricant that extends usage of the company's spray can version of the product. For now, Vocalpoint will be the only medium though which the product will be advertised.

Written by Steve Hall    Comments (0)     File: Word of Mouth     Mar-22-06  

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