Xtra-Pine Cures Women's Sexual Fantasies

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You'd have to agree the whole sex-in-advertising thing leans heavily in favor of men with most sex-based ads containing hot, untouchable women conjured from the fantasies of male art directors. It's very rare, in fact, to find an ad that turns the drool-inducing strategy on its head and caters to women. Perhaps it's because the industry adheres to the stereotype that only men are the horny ones, easily swayed by the lure of sex. Maybe it's because women are superior to men and don't let their lives revolve around the need for sex. Or maybe it's some weird Darwinian thing where, due to the forces of human procreation, men just have to have it more than woman.

In the case of Xtra-pine's Cleaning Hunk, it just might be the acknowledgment that women - as much as men have the same fantasies about women - would love to have a ripped, six-packed hunk of sexual studness get down on all fours and clean their floors while slowly removing his clothing.

by Steve Hall    Mar-17-06   Click to Comment   
Topic: Commercials, Good, Online, Trends and Culture   

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Comments



Comments

Hey y'all - it's not only the girls who like to look at the guys.

Also, when it's more than one woman it's spelled "women".

My two cents.

Posted by: ryan on March 17, 2006 3:16 PM

does anyone know what agency developed this ad?

Posted by: dean on March 29, 2006 2:06 PM

been using this product since it came out. i will never buy it again. the ad looks like a cheap x rated movie. it`s an insult to this fine product and to women.

Posted by: pat c. on April 9, 2006 9:00 AM

been using this product since it came out. i will never buy it again. the ad looks like a cheap x rated movie. it`s an insult to this fine product and to women.

Posted by: pat c. on April 9, 2006 9:01 AM