Apparently, we're the only ones that don't like this Freddy Kruger Fonzies commercial. Every ad blog has this thing up. It was sent to us. We watched it. We said "whatever" and thought we'd move onto something more clever. Nope. Apparently Freddy Kruger has died so many times and been "so over" for so many years it's OK for some horror-hipster creative team to whip up this overly predictable slop. Some like to call it foreshadowing. We like to call it a bad concept. We can just hear the copywriter during the concepting meeting. "Dude, the AE says these Fonzie chips are, like, finger licking good. Check this - we should get that Freddy Kruger dude to lick his fingers in the spot an then have him scream and shit. That would rock!" Not.
Before there was Adrants or AdJab or AdPulp or Adverblog or Advertsing for Peanuts of AdFreak or AdHurl or AdPunch or AdScam or Adverbox or American Copywriter or Beyond Madison Avenue or Copyranter or creative Criminal or Jaffe Juice or Madison Avenue Journal or MediaBuyer Planner or MarketingVOX or The Media Drop or MIT Advertising Lab or all the countless other weblogs, there was Adland, the site/weblog that came before any of the rest of us even had the twinkle of a blog in our eyes.
Today is Adland's 10th anniversary. Yes, 10th. We thought four years was commendable but that's nothing compared to Dabitch's achievements over at Adland so congratulations Ask (sorry, I don't know how to do that "oomlot" whatever thingy).Great job. Keep going. You are an inspiration to us all.
Bucky Turco, roving recorder of all things New York, found this marvelous marketing misalignment. If you're going to co-op the New York City-ism "The City That Never Sleeps," in your advertising, you really shouldn't be a mattress company.
This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9
Copyranter pulled an ad out of this week's AdWeek promoting the upcoming ANDY Awards & Show April 25. We had to look at the ad twice before we realized it wasn't for some new ass-licking, fart-fest fetish but a demonstration of the ass kissers of which the ad industry has so many. We like it though. You can't fault the simple truth of it.
To demonstrate its video offerings for Amp'd mobile phones, Klipmart created an ad banner that contains six panels of streaming video with the ad unit. The goal was to demonstrate the capabilities of the Amp's site within the banner. Within the ad unit, users can click on any of the videos to view them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp'd models with "Amp'd Live" as a menu option. Clicking on "Amp'd Live" presents the six streaming video panels. Ads will appear on Buy.com. Yahoo, Fox Sports, CNET, Maxim and others. See the ad unit here.
It seems Toronto ad execs can't seem to stay out of trouble. First, henderson bas President Dawna Henderson gets exposed as a maniacal control freak and now some ad guy has stiffed another out of rent money. An Adrants readers writes us saying, "Toronto Marketing consultant Simon Wood owed my friend thousands ($6,000) of dollars in back-rent, stringing him along until finally disappearing into the night. This friend, also an Ad-guy, got really pissed-off and searched the net for where to track down Mr. Wood. He discovered in the process that Simon had let his B2B site domain's registry slide. My friend (Phil Bonnell according to Whois) bought www.simonwood.ca for eleven dollars and the rest is history."
There seems to be a trend developing with balls and billboards. First, there was the muffin that "fell" off a billboard and crushed the car beneath it. Then there were the big red Powerballs that crushed a few cars and now we have a giant tennis ball scrushing a car. A Sony Erikson billboard promoting the Nasdaq Open which has three female tennis players extending off the board having just made their shots. A car placed beneath the board has a giant tennis ball smashed down on top of it. No doubt, we'll soon see a Carl's Jr. billboard with celebs Lindsay Lohan, Nicole Ritchie and Hilary Duff, in a bid to prove they still eat, promoting the company's next mega-burger. A burger so huge it's too heavy for the girl's frail bodies to support so it's fallen on top of an 18-wheeler parked beneath the board and crushed it. See another image of the board here.