Assvertising has been around for so long. We know who invented it and, even though it's bootie we're talking about, we're tired of it. Yea right. We'll take any opportunity to stick a hot ass up here so when we received a press release from Southern Italy's MTN telling us about their latest self promotional stunt, we got busy. The agency hired a few women to prance about in Italian cities and flash their asses for passersby to gawk at. Yawn. Oh wait. No. That's hot! The appropriately named Adverbox has a bunch of pictures for your viewing pleasure.
As Adverblog ever so appropriately says, "To promote milk you can either say it's healthy and good for your bones, or you can go viral." Friesche Vlag creamers chose to go viral and you can just imagine where it ended up.
Acknowledging forty percent of NASCAR fans are women, Adrants reader John Brock tells us the organization is discussing a licensing agreement with a fashion label to created a line of NASCAR branded swimsuits. NASCAR already has is named slapped on women's shoes, coats, purses and clothing so bikinis certainly make sense. NASCAR hopes to boost sales of women's goods from $84 million five years ago to $250 million this year. Of the 40 percent of female NASCAR fans, 51 percent said they'd go to retailers who carried NASCAR clothing.
Can we just stop with the celebrity endorsements already? George Clooney. along with being seen in just about every movie made in the last six months will soon be seen in commercials for Nestle
Expresso Nespresso, a drink that is sure to taste like some horrific combination of day old coffee and cheap hot chocolate mix. Oddly, Clooney's doing it because he belives it will be a classy endeavor. Explaining his decision, Clooney said, "It's really classy. You don't want to do ones that aren't classy. Thats the truth. Thats the secret to it. You want to have a product you are proud of and not embarrassed by." Good luck, George.
It seems to be celebrity week here in the ad business. not that that's anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker's marketing. As part of the deal, Sharapova will get an land Rover for her own use and she'll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.
Against the legal powers that be, Gawker gaming site Kotaku is reporting Burger King will offer its customers BK-branded Xbox games. It's a promotion that offers one of three games (action, fighter, racing) with the purchase of a Value Meal. The creepy King will be featured in all the games. Kotaku writes, "The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat."
Greenfield Online, the company that did preliminary research for the creation of the games, is none too pleased and has sent a nasty legal letter to Gawker headquarters asking Kotaku to remove the story. They aren't going to. I mean it's all rather pointless anyway. Once the information's out. it's out. It's not like you can erase it so move on Greenfield and deal with it.
We wonder how many times the voice over talent, the producer and the agency staffers cracked up while recording the voiceover for this Knorr Entree commercial called "Bad Word." I mean how many times can you casually saying "fucking" amidst deliciously droll ad copy before you're on the floor laughing. Anyway, this commercial for Knorr promotes the company's new insta-dinners and closes with, "They're unlike any fucking dinner you've ever tried." Of course, they didn't actually say "fucking" in the commercial. Oh, fuck it, just go give it a watch. The ad was created by DDB Canada
Launched in late March by Starwood Hotels, TheLobby promises "to help keep Starwood Preferred Guests on top of the latest travel trends." The blog offers general travel information as well as programs available at it collection of hotels including the Westin, Sheraton, St. Regis and W. The Wall Street Journal analyzes the whole thing but we'll sum it up. It's a blog. Great. They don't accept comments. Bad.
In reaction to ABC's announcement it would provide advertiser-supported free programming online without the ability to skip ads, Todd Copelvitz suggested ABC check out these things called DVRs and Slingbox which allows a person to access their DVR from anywhere in the world...and skip the ads. Now, Todd has a guest writer who likens the industry's missteps 100 years ago with the advent of radio to current missteps by broadcaster faced with the possibilities the Internet provides.
The writer wonder about ABC's mindset here writing, "...does anyone really believe that if you force me to sit through a commercial while watching one of these shows online that I'll really pay attention to it? Nope, I'll be checking my email, having an IM conversation and paying my bills online. Because that's how I use my broadband connection and any advertiser trying to get my attention has to understand that."
If you're looking to break into the creative side of the advertising business or your sick of your job and you need a change, you'll be happy to know ihaveanidea has expanded its Portfolio Night, an event that placed creatives and their portfolios in front of the industry's creative gurus. For Portfolio Night IV, students enrolled in advertising programs, graduates, and up-and-coming creatives can meet top creatives from New York's Strawberry Frog, San Francisco's Butler Shine & Stern, Chicago's Ogilvy & Mather and Modernista in Boston. DDB Worldwide and Canadian agencies TAXI, WAX, Change Advertising, Bos and Rethink. So tidy up that portfolio and get it ready for the May 4th event. Beginning today, you can register here.
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
With the tagline, "some stories make better documentaries," director Kevin Donavon and McKinney Silver, Durham "remade" March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival held April 6-9. They're both very good. Watch them here.
Here's a commercial with way too much word play to leave alone. Placing the words "Cox," "rise" and "sexy" all in the same 30 seconds along with an over sexed Bio teacher just, well, rocks MTV2 style. Yes, this is a commercial for both Cox cable and MTV2 that uses the "rising" band Sexy Champions to gain street cred. There's another longer version of the commercial here.