We hope James Cameron sees this because we know he's going to laugh his ass off. Someone's gone to the trouble of creating a three minute movie trailer for Titanic Two The Surface, a mash up of Leonardo DiCaprio clips from Titanic and all the other movies he's made along with clips from other movies that feature a whole host of Hollywood actors. The premise is Jack's back. He was found on the bottom of the ocean floor and has to...well....just watch the trailer. Someone put a lot of work into this.
We wonder why we had to wait so long for a spoof of the Honda Choir ad to make it's debut and now we know. This spoof from 118 118, the same people that spoofed the Honda Cog spot, is so horrifically bad, they had to re-shoot it over and over and over to make it even worse so it good then be released as "so bad it's good." What a waste of time. View it, if you have to, over at Adland.
Over at MediaShift, Mark Glaser is asking what kind of advertising people would actually like to see. I've always thought a return to simplicity would work wonders. In other words, toss aside all the over-produced, poor-excuse-for-entertainment commercials we see today and just explain the product. Tell the viewer what's being sold, who it's for, why they'd benefit from it and where they can buy it. Sounds simple but rarely does a commercial accomplish those simple goals. I'd be happy if all the commercial consisted of was a spokesperson standing in front of a white background delivering the information.
Consumers don't need to be lured into viewing a commercial with brainless entertainment. They need to be presented the facts quickly so they can determine whether or not the advertised product is for them and then move on. Too many commercial and ads leave one scratching their head wondering, "What the hell was that?" Or, they try to force a message or product on someone who clearly has no interest or need for the product. I mean how many times can you say "keep it simple stupid" before someone actually heeds that advice?
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Men's grooming brand Sharps has launch a blog called Barber Blog. Now if you think a blog about barbers would be weird, you would be right. But, that's the whole point with Barber Blog which likes to talk about the Chewbaca haircut, Puff Daddy's cologne and barber documentaries called Cutting Edge.
Following up his not so positive opinion of ABC's move to offer shows online for free, Todd Copelvitz (yes, you will be hearing a lot more from him) offers ABC five suggestions on how they could have, and still can, make the offering better and more inline with people's media consumption habits. For Copelvitz, as it is for us, it's about choice. Provide people choices. Todd says ABC should offer their programming in multiple formats. Not just ad-supported online of pay-per-download from iTunes but provide a full gamut of choices from pay to free, from TV to cell phone. Let the consumer choose to pay for ad-free TV or ad-supported TV. Let them choose the sponsors they want to hear from as Weatherbug does. Adding to that, make the commercial specific to the medium through which it is delivered. TV gets bog bold production. Cell phone gets smaller, more interactive version.
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