Software Security Company Uses Game to Promote Offering


In its continuing effort to make B to B high tech advertising less boring, Hanft Raboy & Partners has created another very un-high tech advertising-like promotion for its client Fortify Software. They've created a game called IT Defender during which the player (the guy in charge of network security) has to Pac-man his way around the office long enough to make it until 5PM before the boss catches him and drags him into a time-wasting meeting that causes various security breaches to occur. As one whose done a ton of high tech advertising, we can easily say, this rises above most.

by Steve Hall    Apr-15-06    
Topic: Games, Good, Online

Health Insurance Provider Launches Last Campaign


In a last swan song, Group Health Incorporated, this week, launched its last ad campaign before merging with HIP. The campaign, created by Munn Rabot and directed by Rupert Wainwright (The Fog, Stigmata), celebrates GHI physicians, 600 of whom are listed by New York Magazine as the best the city has to offer. The three spots show the surgeons as regular people interacting with individuals who are there should they ever be needed. Hey, it's better than fake doctors in white lab coats. See the three spots here.

by Steve Hall    Apr-15-06    
Topic: Campaigns, Television

Strawberry Frog Wants Everyone to be A Very Successful Brand Manager


Strawberry Frog wants all brand managers to be very successful brand managers and has launched to help. The site's got everything from fashion tips to travel tips (forget yachts, it's luxury submarines, baby) to health tips (sleeping with subordinates is a very good thing, indeed) to wealth tips (it's all about choosing the right third world country to buy) to lifestyle tips (forget office interns, get a golf intern to drive your golf cart) to advice from Sir Monty Montague (when choosing between a welthy princess and a supermodel, Montague offer sage advice, "A bird in the hand is worth two in the bush. Take the hand of the one who is worth more and save the second for the bush, if you understand what I mean.")

more »

by Steve Hall    Apr-15-06    
Topic: Agencies, Good, Online, Promotions

Kids Can Discover A Lot In An Empty Field


To help drum up awareness for the Hartford's Camp Courant, a free camp for kids from the city, Adams & Knight Advertising developed a pro-bono print campaign which is running in the Hartford Courant, space donated b y the paper. It's your basic feel good campaign and with all the trashing we all seem to love to do around here, let's just be happy for this one. See all the ads here.

by Steve Hall    Apr-15-06    
Topic: Campaigns, Newspaper

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