iPressroom Founder and Chairman Eric Schwartzman moderted the session entitled "Podcasts and vidcasts for marketing and public relations. The panel consisted of CP+B VP/Director of Communications Katie Kempner, TNC New Media Founder and CEO Tim Borkquin, The Gilmore Gang's Steve Gilmore and Kelly Wagman. The goal of the session was to inform the audience of the benefits of the podcast as a medium and Schwartzman set the stage by saying podcast advertising revenue will hit $327 million in 2010, up from $3.1 million in 2005.
Somehow the schedule of parties on Monday night at ad:tech San Francisco didn't make it very easy to slide from one to another with ease. Following the exhibit hall closing at six, prior to which a few booths were serving a random beer or two, unlike former shows when Tribal Fusion would serve the whole hall, the ad:tech opening party began in a big room adjacent to the Moscone center exhibit hall. Crowds of 2,000 or more swarmed the food tables where one could find mini-burgers, all kinds of pasta - which was very good, finger food and cookies. The bar was open for the first hour or two and served pretty much anything anyone could want. Oddly, when they decided to convert to a cash bar, they minimized bar service down to a quarter length of the bar but left all the former bartenders standing there twiddling their thumbs with nothing to do but point people to the end of the bar where beer and wine were being served. In fact, the human bar mannequins wouldn't even serve ad:tech chair Susan Bratton a glass of water.