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AdWeek Ranks Top Celebrity Advertising Earners

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AdWeek has taken on the task of rounding up the top ten celebrity endorsement deals. For those who wish to wallow in the industry's obsession with celebrity, AdWeek will have a full report on Monday but, for now, you can admire how a single celeb can, in one day, make more money than you will see in your entire life.

1. Catherine Zeta-Jones, T-Mobile: $20 million
2. Angelina Jolie, St. John: $12+ million
3. Nicole Kidman, Chanel No. 5: $12 million
4. Jessica Simpson, Guthy-Renker: $7.5 million
5. Gwyneth Paltrow, Estèe Lauder: $6+ million
6. Charlize Theron, Dior: $6 million
7. Julia Roberts, Gianfranco Ferrè: $5 million
8. Brad Pitt, Heineken: $4 million
9. Scarlett Johansson, L'Oreal: $4 million
10. Penelope Cruz, L'Oreal: $4 million

Written by Steve Hall    Comments (3)     File: Celebrity     Apr-21-06  
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Comments

With the recent drop in money being offered for movies on the high-end, advertising for the big stars may become more lucrative than making movies themselves.

I also find it interesting that actresses pretty much dominate the list, although the luxury item companies listed supply part of that reason.

Posted by: Gary Bourgeault on April 21, 2006 06:05 PM

Were athletes deliberately excluded from the list?

Posted by: T. McMillan on April 23, 2006 11:52 AM

I am amazed that Robert Redford (United), Keifer Sutherland (Verizon) and Robert De Niro (American Express) didn't make the list. But then Redford and Sutherland are only doing Voice Overs.

Posted by: D. Delk on April 24, 2006 11:05 AM

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